Question 1

What data is shared with Endeavour Group?

Accepted Answer

The toggle on this page will stop Everyday Rewards from sharing your Everyday Rewards Card number, and limited shopping and account information that allows Endeavour Group and their brands that aren’t partnered with us, like Dan Murphy’s, to understand your shopping preferences.

Question 2

Why does Everyday share data with Endeavour Group?

Accepted Answer

BWS is part of the Endeavour Group, which separated from Woolworths Group in July 2021. BWS is one of our long-standing Everyday Rewards Partners.

When you use your Everyday Rewards Card at BWS, limited information including your Everyday Rewards Card number is securely shared with Endeavour Group so they can understand your shopping preferences across their businesses.

This means that other Endeavour Group businesses, such as Dan Murphy’s may, depending on your marketing preferences, share offers that could be of interest to you, based on how you shop at BWS (including via Woolworths Online) using your Everyday Rewards card.